\ History. Simple Great Stories. SS 2017 – Cesare Attolini

History. Simple Great Stories. SS 2017

“I have often read about and heard talk about my father as the tailor who revolutionised the rules of men’s tailoring at the beginning of the last century, deconstructing and removing the lining from the typical English-style jacket worn all over the world. Indeed, it was even worn in Naples, where the climate was completely different from London! That’s just how it was. And yet I carry with me the memory of a man, a tailor, my father Vincenzo, who has always told me how he arrived at that revolutionary result simply to meet his customers’ needs for comfort and lightness, precisely because of the unsuitability of the Neapolitan climate for the bulky, rigid and weighty construction of the British-style jackets. This marked the creation of the first deconstructed jacket, a jacket that has gone down in history, that was described as a Neapolitan jacket until a few decades ago, but is now simply defined as “the jacket”. It is because of this that we now, more than ever before, have to consider every article we make at our tailor’s shop to be a small work of art, a unique piece, a faithful yet original representation of that first jacket sewn in 1930.”

Cesare Attolini

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“Attolini is synonymous with Neapolitan tailoring. Our grandfather and our father wrote extremely important chapters in the history of this prestigious school of Italian artisanal expertise. We representatives of the third generation of the family know that this legacy is cultural heritage worth preserving, comprised of layers of knowledge that have built up over the decades, which we must not lose, but should instead promote tirelessly. This is our mission. Every day, we and our talented tailors continue to write new chapters in this history of success that began way back in the 1930s. We do so by continuing to believe that every jacket, every suit, every coat and every item that leaves our tailor’s shop still encompasses those distinctive values of uncompromising quality, authentic tailoring, timeless elegance and distinctive character, and will continue to do so. This is our heritage, the envy of the world. It is what makes our items unique, just as the experience of wearing them is unique.”

Massimiliano Attolini

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“At Cesare Attolini we firmly believe that in order to promote our authentic expertise we constantly have to avoid making a mistake that is always lying in wait: banality, adopting the sterile trends of the day. Our suits have always conveyed an idea of distinctive elegance, rooted in the Cesare Attolini DNA, genuinely forged by hand and genuinely timeless. It is in order to promote this image that we have chosen an equally genuine and timeless style of communication. All this is rooted in an undeniable fact: few countries in the world, other than Italy, can boast such a unique legacy of excellence in every field of production. It is this propensity for creativity in all its many forms that undoubtedly represents the best Italian expression, able to fascinate the entire world. However, the story of Italian creativity is made up of lots of individual stories, both big and small. Stories of individual talents and families able to hand down an equally unique expertise from generation to generation. During the presentation of each of our two annual style collections, we therefore came up with the idea of setting the photographs in the fascinating locations that forge the products made by other leading names in genuine high-quality Italian production. And so, after the Spring-Summer 2016 collection, photographed on the shores of Lake Como thanks to the collaboration of the Cantieri Ernesto Riva, this year we drew inspiration from the aesthetic icon of the Amalfi Coast and the voluptuous, captivating language of Campania’s haute cuisine, with the participation of a truly exceptional partner, Don Alfonso Iaccarino, who has gone down in the history of Italian cuisine.”

Giuseppe Attolini

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Attolini is a synonym of Naples’ tailoring tradition all around the world. In the past as nowadays, three generations since 1930, it forges exclusive elegance and craftsmanship. Uncompromised expression, of an absolute quality, unique culture based on knowhow, untimely personalisation and charm.

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